Peter Heather wrote:

I do think the current policy of only showing
the final destination is a retrograde step. Clarity and the avoidance
of clutter is important, but there are many routes where important
stops are missed off. Near me, the 466 shows the destination as
Addington Village and anyone who isn't local will not be aware that
the route serves Croydon, which is hugely more important.

But anyone reading a via point can't know if the bus is going there or
coming from it.

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We are the Strasbourg. Referendum is futile.