Adrian wrote:

(Steve Firth) gurgled happily, sounding much like
they were saying:

Just one more reason why Volvos are ****e. That and the fact that they
are downmarket Fords.

Apart from the fact that Ford don't own Volvo,

But they did when almost all of the current range were designed.

where in the market would that place Ford themselves?

Slightly above Volvo.