On Mar 16, 4:08*pm, Mizter T wrote:

*From the Oxford Bus Co's front page:
http://www.oxfordbus.co.uk/
"Monday 5th March sees the launch of the new look X90 Oxford-London
service. Connect with the capital in 100 minutes (depending on traffic).
X90 is fast and frequent and takes you direct to London serving Baker
Street, Marble Arch and Victoria."

I did think the Oxford Espress was perhaps a slightly daft brand, but I
guess that when you're up against the Oxford Tube, with it's very strong
brand recognition - to the extent that, for many at least, it's pretty
much synonymous with the Oxford-London coach route - then trying to
create an equivalent name for yourself is worth a shot.

It was called the Oxford Express, then they got some new coaches and
renamed it to try, I guess, to bring in the cafe culture thing.

It's a most odd move, though, given that they've now removed the
number from the Airline services to replace it with LHR, LGW or OXF
depending on direction. I think that (as with Trent Barton) is rather
unhelpful, as a number serves to very clearly identify a bus route,
even where you have other branding.

Neil