On 02/04/2012 18:33, Graham Nye wrote:

How does that constitute a professional PR result?

We are discussing it now, so it worked.

Don't confuse the "get our name in the media" style of "research" with
the "attempt to gain an understanding of the universe" research.

A while ago there was some "research" into cockroaches on trains from a
leading purveyor of cockroach removal solutions. Ben Goldacre managed to
get an admission that it was indeed made up, but the story is is still
out there on various news websites.
http://www.badscience.net/2010/03/rentokil/

--
Arthur Figgis Surrey, UK