Graham J wrote:
I know the name of the rail company taking over ALL train services
from Liverpoool Street today is "One". [www.onerailway.com]

Though since they seem to have four different brandings "four" would
have been more appropriate. Or better still "Four". It is very
awkward having all lower case names when you want to start a sentence
with them.

It's also misleading to call their website onerailway.com, implying
vertical integration (trains + track).

I note that most uses of the name on their website are given as 'one',
in single quotes, which at least makes a clear distinction from the
pronoun or number one. The National Express Group press release has
'One' at the beginning of sentences, but the website has lower case
throughout, so they haven't got consistent standards for their own brand
yet.

It's certainly the winner so far in the growing competition to devise
the most inappropriate, irrelevant and confusing name for your business.
Personally I would have preferred Great Eastern Trains, but I suppose
that was too simple.
--
Richard J.
(to e-mail me, swap uk and yon in address)