"Richard J." wrote in message
...
It's certainly the winner so far in the growing competition to devise
the most inappropriate, irrelevant and confusing name for your business.
Personally I would have preferred Great Eastern Trains, but I suppose
that was too simple.

The fact that they have used brands like One Great Eastern, One Anglia, One
West Anglia, and One Stansted is what it most confusing, it looks as if
there are still 4 companies operating out of LST, but with some clumsy brand
applied, plus the idea of having a WA and WAGN at Cambridge must be even
more confusing.

Plus the idea of one Great Eastern sounds daft, there was only 1 Great
Eastern in the past!

A simple name which covered the whole area, I.e their proper company name
London (&) Eastern Railway, or Eastern Regional Trains, or some on would
have been better, it would have given all the separate a new combined
identity.