In message , at 16:22:06 on Wed, 3 Sep
2014, Neil Williams remarked:
Are you saying that the branding I mentioned is already what the
general public understands to be the case?

Branding by the airport? Probably not. But it is certainly well
understood that, essentially, you go to Stansted to fly Ryanair (or to
a much lesser extent easyJet) to Europe.

It's certainly been increasingly dominated by Ryanair, who no doubt make
lots of money flying people back and forth to one horse towns in Eastern
Europe.

But this doesn't make it a useful set of routes for most of us, nor the
airline we'd choose to use on business (they aren't the only one, people
using holiday charters could run into the same problem).

It isnt *branded* as anything other than London Stansted Airport, which
says nothing about where you can fly from there.

Branding extends to much more than the name.
--
Roland Perry