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Old July 2nd 16, 10:10 PM posted to uk.transport.london
Richard J.[_3_] Richard J.[_3_] is offline
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Default Advert question - old photos of London Transport

Peter Able wrote on 02 Jul 2016 at 19:49 ...
"James Heaton" wrote in message
...
In old photos of London Transport, particularly buses, it's quite common
to see a pair of adverts either side of the upper front window with the
legend 'the eyes have it'.

What did this advertise?

James


I believe that it was a rather subtle way of advertising the benefits of
advertising on London buses.

The actual phrase was just a pun on parliamentary procedure!

PA



The "eye" adverts were originally for the magazine Picture Post, and
typically had "PICTURE POST" on the offside advert and "EVERY WEDNESDAY"
on the nearside one.
https://s-media-cache-ak0.pinimg.com...6018b5cd07.jpg

The only photos I can find of "the eyes have it" adverts look more
modern in style and typography, and don't look authentic to me, e.g.
http://www.tottenhamjournal.co.uk/po..._630/image.jpg

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Richard J.
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