Roland Perry wrote:
In message , at 09:42:03 on Tue, 10 Sep
2019, Recliner remarked:

not many families can afford 30 grand for a second car

It's cheaper than the SUV they probably already have as the second car.

I've got a £10k SUV as my first car. Not everyone buys new.

Plenty can afford it, and do, particularly on PCP. Or they buy nearly new.

Apart from my very first car, I've always had brand new cars, whether as
company vehicles or personal purchases.