Mizter T wrote:

This move represents TfL's next big push for the Oyster card system,
and is backed up by a witty and well executed poster campaign across
the Tube and elsewhere (I've seen at least one advertising billboard
poster at an overground station), with the strapline "Faster Smarter
Easier Oyster", and with taglines such as "Blue is the new Pink", "The
correct change", and - to push Oyster's online purchasing facility -
"Why stand in line when you can buy online"


These posters have appeared at such far flung locations such as Three
Bridges and Portsmouth Harbour. Is there much point in advertising
Oyster this far away from the capital?