Richard Adamfi wrote:
Mizter T wrote:

This move represents TfL's next big push for the Oyster card system,
and is backed up by a witty and well executed poster campaign across
the Tube and elsewhere (I've seen at least one advertising billboard
poster at an overground station), with the strapline "Faster Smarter
Easier Oyster", and with taglines such as "Blue is the new Pink", "The
correct change", and - to push Oyster's online purchasing facility -
"Why stand in line when you can buy online"


These posters have appeared at such far flung locations such as Three
Bridges and Portsmouth Harbour. Is there much point in advertising
Oyster this far away from the capital?

No, there isn't much point! You can't get a Travelcard season (inc.
rail travel to & from London) from a station outside the zones on
Oyster, it would come as a printed ticket. Unless some people are that
deperate to have an Oyster card and thus have two season tickets - a
printed rail season ticket plus a Travelcard on Oyster - and I'm not an
expert but I think if you did that it'd cost more, it certainly
wouldn't be any cheaper.

The only market I guess they might be advertising to are the occasional
passengers who might be travelling to London (on a rail only ticket)
then doing one or two journeys on the tube, though I'm sure in most
cases they'd be better off getting a Day Travelcard from their starting
station.

I suspect that it's a bit of slapdash planning on either TfL or the
billboard companies part with regards to which billboard sites were to
be used.