Paul wrote
[...]
I agree. There's nothing worse than being on a bus going to
somewhere
you're not familiar with. You have to hope there is a shop sign or
road
name that will give a clue to the location.

But there has been a recent improvement in London's bus stops (and some
elsewhere) with location information added to the bus stop sign.

Indeed all over Britain road signs at junctions now tell you, eg,
"Crooked Billet Roundabout" (which matches the traffic reports anyway)

--
Mike D