On Fri, 23 Jun 2006 23:24:05 GMT, "Richard J."
wrote:

IIRC (I don't have the book to hand at present), she said that if people
invent a brand name, one should reluctantly accept it as it stands, and
quoted "St Thomas' Hospital" as an example.

St Thomas' Hospital gets a specific mention along these lines in the
Times style guide (
http://www.timesonline.co.uk/article...41-560,00.html and scroll
down to 'apostrophes') where the hospital's house style takes
precedence over the newspaper's

Martin