As far as I can see all this consists of is an Orange poster on the wall
of
the nominated stations.

It comes with a shiny new map and 'Local Area Info' board, which will no
doubt be Illegible by tomorrow morning at most of the stations.

No increase in services (in fact no changes to services at all), no new
signage, no integrated maps, no nothing.

There are maps, but very badly built and make it seem that you can
interchange at various places when you cant!

So what are they spending the money on

See Above

Basically the ON is a group of stations and lines that were grouped and
given a few signs to promote off-peak travel.
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