Iain Wilkie Logan wrote:

The Original and Best UK Journey Planner

Haven't looked at the system, but if you ever want coverage anywhere
(apart from when posting ads on newsgroups), please drop the 'original
and best' bit.

If we ever get a press release that starts with "world's first"
"original" or "best" it's bound to be ignored! In most cases the
product or service isn't the first in the world, totally original or
the best!

Jonathan