Neil Williams wrote:

Everyone in this NG knows what Oyster is, how to get one, what it costs
etc, thus if anyone on this NG pays one of these rip-off fares they
have only themselves to blame. You cannot, however, apply this
argument to a non- or poor-English-speaking tourist, or visitor to
London who doesn't frequent big cities and their transport systems, who
would just go to the ticket machine and prod the likely looking button.

The first point of contact for TfL really ought to be the website.
However like most other websites put together by British businesses and
organisations it assumes that everyone accross the world reads English.
Even the visitlondon.com site fails to display those nice little flags
leading you on to pages in different languages.

Fortuneately the situation improves slightly once the tourist gets to
London. TfL produce flyers in foreign languages for example, I'm not
sure if they promote Oyster as a benefit to tourists.

--
Phil Richards
London, UK
Home Page: http://www.philrichards1.pwp.blueyonder.co.uk