Phil Richards wrote:

The first point of contact for TfL really ought to be the website.

Really? I think you're again thinking like a user of this NG (and a
travel professional, as I recall you being - sorry if I recall
wrongly).

The first point of contact for many will be the bus stop/driver or the
Tube station. What Oyster is, where to get one from (at all times of
day) and costs should be easily available to someone at one of those
points. At present, it isn't; there is information there, but it's
bitty and doesn't fit together for someone without background
knowledge.

Neil