On May 7, 9:35 am, Boltar wrote:
The problem with this country is its always the stick approach , never
the carrot. Instead of "we'll penalise you if you pay by cash" it
should be "if you use Oyster X times in a month you'll get a free 5
pound top-up" or something like that. But no , that would be far too
civilised.

The point is, given that fares are set with the aim of getting a
specific level of farebox revenue, those two things are *exactly the
****ing same*.

Right , that would be why this sort of incentive is used with store
cards , because getting a discount if you spend X amount is "exactly
the f*cking same" as telling people to use our store card because
otherwise we'll charge you twice the price.

With store cards:
1) of course they jack the price up for non-cardholders. What, you
think Tesco is a charity now?
2) the card data allows them to do targeted promotions. Not so
important for TfL ("we see you enjoy travelling from Highgate to
Moorgate. Why not try Notting Hill Gate and Southgate?")

--
John Band
john at johnband dot org
www.johnband.org