So, the new Docklands cable car now has a commercial sponsor: Emirates.
The airline will be putting in £36m of the estimated £60m cost (was
originally £25m), in return for which it gets its name on both the link
itself, as well as both 'stations'. Will this be the first time that a
UK public transport link has been branded in this way?
See
http://www.businesstraveller.com/new...ames-cable-car

In message , at 16:29:16 on
Fri, 7 Oct 2011, Recliner remarked:
So, the new Docklands cable car now has a commercial sponsor: Emirates.
The airline will be putting in £36m of the estimated £60m cost (was
originally £25m), in return for which it gets its name on both the link
itself, as well as both 'stations'. Will this be the first time that a
UK public transport link has been branded in this way?
See
http://www.businesstraveller.com/new...ames-cable-car

Depends what you mean by "branded" and "public". The cable-car at
Birmingham Airport is branded BMI, and the shuttle at Stansted was
(somewhat irritatingly) branded "Go Go Go" for a while.

Then there's the London Eye, used to be BA branded and now EDF.

In a sense the entire Virgin Rail exercise is branding (the operational
bit coming from Stagecoach).
--
Roland Perry

"Roland Perry" wrote in message

In message , at 16:29:16 on
Fri, 7 Oct 2011, Recliner remarked:
So, the new Docklands cable car now has a commercial sponsor:
Emirates. The airline will be putting in £36m of the estimated £60m
cost (was originally £25m), in return for which it gets its name on
both the link itself, as well as both 'stations'. Will this be the
first time that a UK public transport link has been branded in this
way? See
http://www.businesstraveller.com/new...ames-cable-car

Depends what you mean by "branded" and "public". The cable-car at
Birmingham Airport is branded BMI, and the shuttle at Stansted was
(somewhat irritatingly) branded "Go Go Go" for a while.

I think the Gatwick transit to the North Terminal was also BA-branded,
but I don't regard those airport shuttles as public transport as such.


Then there's the London Eye, used to be BA branded and now EDF.

That's a privately-owned visitor attraction, not a line on the London
Tube map. It's no different to, say, the Saatchi gallery or even the
Sainsbury Wing of the National Gallery.


In a sense the entire Virgin Rail exercise is branding (the
operational bit coming from Stagecoach).

But you don't depart from Virgin Euston and arrive at Virgin Piccadilly,
though. I'm also not so sure that the whole operational bit is from
Stagecoach -- Virgin is the majority owner, and the operation is quite
distinct from the Stagecoach TOCs.

Roland Perry wrote:

In message , at 16:29:16 on
Fri, 7 Oct 2011, Recliner remarked:
So, the new Docklands cable car now has a commercial sponsor: Emirates.
The airline will be putting in £36m of the estimated £60m cost (was
originally £25m), in return for which it gets its name on both the link
itself, as well as both 'stations'. Will this be the first time that a
UK public transport link has been branded in this way?
See
http://www.businesstraveller.com/new...ames-cable-car

Depends what you mean by "branded" and "public". The cable-car at
Birmingham Airport is branded BMI, and the shuttle at Stansted was
(somewhat irritatingly) branded "Go Go Go" for a while.

Then there's the London Eye, used to be BA branded and now EDF.


That's interesting, Roland. Where does the London Eye go to, apart
from where it started from? Is there some intermediate station that I
missed? Does it go around the Hounslow Loop before returning to the
South Bank?

The London Eye is no more "public transport" than the Pepsi Max Big
One at Blackpool Pleasure Beach, or any other sponsored ride or
attraction.

Perhaps a better comparison with the Docklands Cable Car would be
Sealink Ferries' sponsorship of BR's boat trains that connected with
Sealink sailings. And what about public buses that serve supermarkets
and are sponsored by those supermarkets?

I've just heard Boris on the radio, and he said the cost will be about £45 million and that the full sum had been guaranted by this sort of sponsorship. He also maintained that the cost of land reclamation would be financed by the fares that TfL will collect but when asked what the fares would be, he admitted he didn't yet know! i.e. typical Boris: hopeless on details.

On Oct 7, 4:29*pm, "Recliner" wrote:
So, the new Docklands cable car now has a commercial sponsor: Emirates.
The airline will be putting in 36m of the estimated 60m cost (was
originally 25m), in return for which it gets its name on both the link
itself, as well as both 'stations'. *Will this be the first time that a
UK public transport link has been branded in this way?
Seehttp://www.businesstraveller.com/news/emirates-to-sponsor-thames-cabl....

It's an interesting idea, actually. It's essentially nearly-free
income. I'd be quite happy for the tube lines to be sponsored, and
given the exposure you have there, that might attract a nice chunk of
change. I wonder if it could have between an interesting alternative
to privatisation on NR ro reduce subsidy too (say, "West Coast
Mainline, sponsored by Virgin").

In message , at 18:41:57 on
Fri, 7 Oct 2011, Bruce remarked:

Where does the London Eye go to, apart from where it started from?

Up in the air. Duh!
--
Roland Perry

Roland Perry wrote:

In message , at 18:41:57 on
Fri, 7 Oct 2011, Bruce remarked:

Where does the London Eye go to, apart from where it started from?

Up in the air. Duh!


Don't be silly. The axis doesn't move. Therefore it travels about as
far as the average roulette wheel - not at all.

On 2011\10\07 22:05, Bruce wrote:
Roland wrote:

In , at 18:41:57 on
Fri, 7 Oct 2011, remarked:

Where does the London Eye go to, apart from where it started from?

Up in the air. Duh!


Don't be silly. The axis doesn't move. Therefore it travels about as
far as the average roulette wheel - not at all.

The London Underground doesn't move either.

Basil Jet wrote:
On 2011\10\07 22:05, Bruce wrote:
Roland wrote:

In , at 18:41:57 on
Fri, 7 Oct 2011, remarked:

Where does the London Eye go to, apart from where it started from?

Up in the air. Duh!


Don't be silly. The axis doesn't move. Therefore it travels about as
far as the average roulette wheel - not at all.

The London Underground doesn't move either.


You'd have thought that people would have cottoned on to that by now.