Adverts at TCR
 

The advertising posters alongside the main escalator bank at Tottenham
Court Road have all been replaced by flat screen displays, showing
adverts of course.

There's some advantage been taken - there was an advert involving water
flowing down several screens - but I'm not convinced it's worth it.

--
Clive D.W. Feather | Home:
Tel: +44 20 8495 6138 (work) | Web: http://www.davros.org
Fax: +44 870 051 9937 | Work:
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Adverts at TCR
 

In message , at 13:52:10 on Mon, 16
May 2005, Clive D. W. Feather remarked:
The advertising posters alongside the main escalator bank at Tottenham
Court Road have all been replaced by flat screen displays, showing
adverts of course.

There's some advantage been taken - there was an advert involving water
flowing down several screens - but I'm not convinced it's worth it.

Maybe it's a trial. I can thing of many reasons why they'd choose TCR
for such a thing.
--
Roland Perry

Adverts at TCR
 

Clive D. W. Feather wrote:
The advertising posters alongside the main escalator bank at Tottenham
Court Road have all been replaced by flat screen displays, showing
adverts of course.

There's some advantage been taken - there was an advert involving water
flowing down several screens - but I'm not convinced it's worth it.

Presumably TfL aren't losing out financially on this (otherwise there
wouldn't be any point!), so if it's going to swell their coffers a bit,
it probably is worth it...

--
Dave Arquati
Imperial College, SW7
www.alwaystouchout.com - Transport projects in London

Adverts at TCR
 

Clive D. W. Feather wrote:
The advertising posters alongside the main escalator bank at
Tottenham Court Road have all been replaced by flat screen
displays, showing adverts of course.


How many of them have been vandalised? Considering the state of many of
the paper adverts I wonder how durable these screens are.

Adverts at TCR
 

In message , Clive D. W. Feather
writes
The advertising posters alongside the main escalator bank at Tottenham
Court Road have all been replaced by flat screen displays, showing
adverts of course.

There's some advantage been taken - there was an advert involving water
flowing down several screens - but I'm not convinced it's worth it.

Well, I suppose it depends how much extra TfL [1] can charge advertisers
for such a "premium" service.


[1] Or is it Viacom now?

--
Ian Jelf, MITG
Birmingham, UK

Registered Blue Badge Tourist Guide for London and the Heart of England
http://www.bluebadge.demon.co.uk

Adverts at TCR
 

Clive D. W. Feather wrote:
The advertising posters alongside the main escalator bank at
Tottenham
Court Road have all been replaced by flat screen displays, showing
adverts of course.

There's some advantage been taken - there was an advert involving
water
flowing down several screens - but I'm not convinced it's worth it.

I remember a TV-based advertising scheme on the Piccadilly westbound
(?)platform at Leicester Square, and also at Heathrow T4 platform -
don't think these lasted longer than a few years.

Also, the Paris Metro in the 1980's had something on a couple of dozen
platforms if I remember rightly - called 'Tube' I believe - that was
removed in the early 90's.

I don't know if the economics of this type of display has improved
enough for it to be financially viable long-term - it may well have
done, but durability is surely going to be an issue.

Adverts at TCR
 

Adverts at TCR
 

Dave Newt wrote:

I think it was Rue Montmartre (now Grands Boulevards) metro stop that

had, in about 2000, TV screens hanging down along the platform
showing
news, weather, ads, film clips etc.

Thinking about it, I remember now on the Madrid metro in 2002 they had
something similar at a couple of stations (at least) - weather was the
one thing that I found useful.

Adverts at TCR
 

Adverts at TCR
 

In message , at 20:34:54 on
Tue, 17 May 2005, John Ray remarked:
In some of the stations in Sydney (NSW), e.g. Kings Cross, they have
white-painted sections of tunnel wall with images projected on to them
from what looks rather like a slide projector. If I remember correctly
they were advertising new cinema releases.

What happened to the plan to project adverts onto the walls of tube
tunnels so that commuters could see them out of the windows?
--
Roland Perry

Adverts at TCR
 

In message , Dave Newt
writes
I think it was Rue Montmartre (now Grands Boulevards) metro stop that
had, in about 2000, TV screens hanging down along the platform showing
news, weather, ads, film clips etc.

Circular Quay station in Sydney (actually elevated but and "Underground"
station in the operational sense) had those in 2001. I'm not sure if
they're still there but I'll be able to check in a couple of weeks!
:-)

--
Ian Jelf, MITG
Birmingham, UK

Registered Blue Badge Tourist Guide for London and the Heart of England
http://www.bluebadge.demon.co.uk

Adverts at TCR
 

In article .com,
wrote:
I don't know if the economics of this type of display has improved
enough for it to be financially viable long-term - it may well have
done, but durability is surely going to be an issue.

The cost of the screens in use has come down hugely over the last
few years; the cost of a giant (21") LCD screen is now somewhere
under 3-400 quid, whereas it used to be over a couple of grand
easily.

So I suspect that durability is less of an issue than it was.


--
Mike Bristow - really a very good driver

Adverts at TCR
 

Mike Bristow wrote:

So I suspect that durability is less of an issue than it was.

I agree with this regarding technical reliability - should have made my
point clearer in that I was thinking about what happens when milkshakes
are thrown on them, people slap them as they go down the escalators,
and stick 'Vote for God' type stickers all over them...

Adverts at TCR
 

On Tue, 17 May 2005 20:47:13 +0100, Roland Perry wrote:

What happened to the plan to project adverts onto the walls of tube
tunnels so that commuters could see them out of the windows?

I expect it's still stalled while people figure out how to get any thing
recognisable from the soot-black tunnel walls.

--
(the changing appearance of 73 109...)
http://gallery120232.fotopic.net/p9680069.html (1981, Rail blue)
http://gallery120232.fotopic.net/p9680070.html (1991, NSE livery)
http://gallery120232.fotopic.net/p9680071.html (1998, SWT livery)

Adverts at TCR
 

In article , Roland
Perry writes
What happened to the plan to project adverts onto the walls of tube
tunnels so that commuters could see them out of the windows?

On the Athens Metro last year I saw something out of the window between
stations that looked a lot like it might have been such a thing.
However, the train was always too crowded, and I was too busy, for me to
investigate properly.

--
Clive D.W. Feather | Home:
Tel: +44 20 8495 6138 (work) | Web: http://www.davros.org
Fax: +44 870 051 9937 | Work:
Please reply to the Reply-To address, which is: