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[OT] NatEx looks to close Dot2Dot
National Express are looking to close their Dot2Dot airport transfer service
by the first quarter of next year, unless a buyer can be found. The service has delivered a loss of £5m since inception - a worse than expected performance for this 'start up' venture. Dot2Dot runs a fleet of high-spec'd Mercedes and VW mini-buses, ferrying tourists and business folk between Heathrow and central London hotels/Canary Wharf, on a pre-booked basis. Fares were typically circa £20 one way (more to Docklands), although I note there is now a £16 special offer on their web site, advertised as under-cutting HEX. This always struck me as being a (small) niche market. Those with generous expense accounts ((prepare for backlash!)) no doubt continue to find black cabs or HEX more convenient and flexible, whilst the pool of leisure travellers willing to stump up £80 for a group of four must be somewhat limited. I suspect, in hindsight, NatEx are glad they got out of GatEx when they did, with Southern already reporting that demand is softening. Indeed, the enhanced Brighton main line service (from December) now looks somewhat ill-timed. Chris |
[OT] NatEx looks to close Dot2Dot
"Chris Read" wrote in message ... National Express are looking to close their Dot2Dot airport transfer service by the first quarter of next year, unless a buyer can be found. The service has delivered a loss of £5m since inception - a worse than expected performance for this 'start up' venture. Dot2Dot runs a fleet of high-spec'd Mercedes and VW mini-buses, ferrying tourists and business folk between Heathrow and central London hotels/Canary Wharf, on a pre-booked basis. Fares were typically circa £20 one way (more to Docklands), although I note there is now a £16 special offer on their web site, advertised as under-cutting HEX. Thats ok, but at least you know with the HeX its only 15 min's This always struck me as being a (small) niche market. Those with generous expense accounts ((prepare for backlash!)) no doubt continue to find black cabs or HEX more convenient and flexible, whilst the pool of leisure travellers willing to stump up £80 for a group of four must be somewhat limited. We use AdLee for that sort of thing, and best of all if you have to beat the traffic you can go on the back of a bike! Most of the people I know who do a transfer will use a black cab, or public transport depending who they are and where there going. I suspect, in hindsight, NatEx are glad they got out of GatEx when they did, with Southern already reporting that demand is softening. Indeed, the enhanced Brighton main line service (from December) now looks somewhat ill-timed. True, I don't every remember any journeys that where *very* busy. From time to time we have to use the Stansted express and every one has said its the most god awful airport rail service they have been on. Dirty old 317's, slow journey times no air con and heating so hot in some cars you could cook! |
NatEx looks to close Dot2Dot
On 25 Oct, 11:33, "Chris Read" wrote: National Express are looking to close their Dot2Dot airport transfer service by the first quarter of next year, unless a buyer can be found. The service has delivered a loss of £5m since inception - a worse than expected performance for this 'start up' venture. Dot2Dot runs a fleet of high-spec'd Mercedes and VW mini-buses, ferrying tourists and business folk between Heathrow and central London hotels/Canary Wharf, on a pre-booked basis. Fares were typically circa £20 one way (more to Docklands), although I note there is now a £16 special offer on their web site, advertised as under-cutting HEX. This always struck me as being a (small) niche market. Those with generous expense accounts ((prepare for backlash!)) no doubt continue to find black cabs or HEX more convenient and flexible, whilst the pool of leisure travellers willing to stump up £80 for a group of four must be somewhat limited. A small point about the detail - under the previous undiscounted price scheme £20 would be the maximum price for a single journey, under the current special offer that maximum has been reduced to £16. NX made a big fuss about their new Dot2Dot service at the time of their rebranding, they were trying to portray an image of being an innovative and fresh thinking 'total transport' company. I have to say I wasn't convinced by the Dot2Dot proposition, but maybe that just shows I'm unimaginative and stuck in an old mindset. For those not in the know, Dot2Dot is a sort of posh ride-sharing arrangement - they say "Sharing your ride will barely slow you down: We guarantee no more than three other pick-ups or drop-offs - all within your area - before we take you to your destination." It provides a service between Heathrow and central-ish London & Canary Wharf - the service area map is below: http://www.dot2.com/Pages/Popups/AreasWeServe.aspx Here's an independent website's information page on the dot2dot service (the prices shown are the old ones): http://www.londontoolkit.com/travel/...telink_bus.htm On hearing about this new service I thought the market for dot2dot would essentially be foreign travellers arriving at Heathrow and returning their from their hotel, rather than people working or living in central London (though I note the recent link up with the rail side of NX, with dot2dot pick-ups/drop-offs offered at KX/St. P and Liverpool Street stations). I'd think they just haven't managed to corner this market - arriving business travellers are still travelling into town by HEx, Tube, black cab or are being picked up by a chauffeured car service, and arriving tourists just haven't taken to it, whether because of the price or simply because the possibility hasn't permeated their conciousness. Plus I don't think dot2dot really compares that well with a taxi from a central London hotel to Heathrow, especially when there's a small group of travellers such as a family - both price-wise, obviously, but also in terms in convenience, as the dot2dot service needs to be pre- booked whilst the taxi will be out there on the street. I suspect, in hindsight, NatEx are glad they got out of GatEx when they did, with Southern already reporting that demand is softening. Indeed, the enhanced Brighton main line service (from December) now looks somewhat ill-timed. Southern are reporting demand is softening on GatEx, or on all their services? If it's the former, then surely extending even-emptier GatEx services to Brighton during the peaks is a better use of resources than running the service as is. Of course if demand for London to Brighton journeys is also going to drop, then perhaps the extra capacity wouldn't be needed. We shall see what happens - perhaps there'll be more demand for London commuting from the south coast as jobs in Brighton dry up and people find alternative work in London instead. |
NatEx looks to close Dot2Dot
In message
, at 06:53:09 on Sun, 26 Oct 2008, Mizter T remarked: I have to say I wasn't convinced by the Dot2Dot proposition, but maybe that just shows I'm unimaginative and stuck in an old mindset. I saw one of their vans near Paddington very soon after it was launched. Then a couple of weeks ago I saw one of their posters somewhere (maybe at KX) and thought "hmm I've not seen any promotional material for this *at all*, I wonder how they get any customers". -- Roland Perry |
NatEx looks to close Dot2Dot
On 25 Oct, 11:33, "Chris Read" wrote:
I suspect, in hindsight, NatEx are glad they got out of GatEx when they did, with Southern already reporting that demand is softening. Indeed, the enhanced Brighton main line service (from December) now looks somewhat ill-timed. Well, if GatEx patronage is indeed declining, then Brighton line passengers can fill the empty seats. If Gatwick continues to lose the business of full service airlines and replace them with low cost carriers, its passengers are more likely to choose budget options of getting to the airport. If decline continues, then maybe the GatEx will extend to Brighton for the rest of the day, not just peak hours. |
NatEx looks to close Dot2Dot
In message
, at 15:38:19 on Sun, 26 Oct 2008, Richard Adamfi remarked: I suspect, in hindsight, NatEx are glad they got out of GatEx when they did, with Southern already reporting that demand is softening. Indeed, the enhanced Brighton main line service (from December) now looks somewhat ill-timed. Well, if GatEx patronage is indeed declining, then Brighton line passengers can fill the empty seats. If Gatwick continues to lose the business of full service airlines and replace them with low cost carriers, its passengers are more likely to choose budget options of getting to the airport. If decline continues, then maybe the GatEx will extend to Brighton for the rest of the day, not just peak hours. The "downturn" at Gatwick is a combination of full-fare airlines switching to Heathrow [1] as a result of the Open Skies deal, and XL going broke. But European scheduled traffic (Easyjet, perhaps) was up 9%, giving a total effect of -7% for the month of September (compared to September last year). [1] Gatwick north Atlantic traffic down 44% -- Roland Perry |
NatEx looks to close Dot2Dot
In uk.railway Roland Perry wrote:
I saw one of their vans near Paddington very soon after it was launched. Then a couple of weeks ago I saw one of their posters somewhere (maybe at KX) and thought "hmm I've not seen any promotional material for this *at all*, I wonder how they get any customers". I got a flier with my tickets ordered from NXEC. I can see there might be a niche: those who want to get to Heathrow from Docklands or the City without having to get to Paddington first. But I don't know what the journey time is like. dot2dot does seem to be effectively a black cab that's just enough of a bus to allow it to use bus lanes. But it fails dismally if there are lots of you - much cheaper to get a black cab. [plays with the website] It seems to be telling me that I need to be picked up at Canary Wharf at the earliest 0600 to check in T5 at 0800 for a European flight at 1000. They specify a 15 minute window to collect you, but you can't choose this at booking. If they collect at the beginning of the window even the Piccadilly line would be quicker! Plus plenty of business travellers probably use LCY (+Continental connections) rather than LHR. Theo |
NatEx looks to close Dot2Dot
Theo Markettos wrote:
I can see there might be a niche: those who want to get to Heathrow from Docklands or the City without having to get to Paddington first. But I don't know what the journey time is like. dot2dot does seem to be effectively a black cab that's just enough of a bus to allow it to use bus lanes. I sampled dot2dot when I went to Germany recently, travelling from Liverpool Street Station at around 1pm. On the outward journey, I was the only passenger (and it transpired that the driver had been waiting at Finsbury Square for about 15 minutes as he was running early!) and it took just 58 minutes to get there, even with a traffic jam by St Paul's Cathedral holding us up. On the return journey I wasn't so lucky. As well as me (from T5), the Driver had a number of other passengers to pick up from T4, with drop offs at the Union Jack Club (Waterloo East), Northumberland Avenue, The Thistle Euston, and me at Liverpool Street. If memory serves, that ended up taking the best part of two hours, possibly more, thanks to roadworks and traffic jams en route. Where dot2dot beat cabs is on luggage space. Thanks to underfloor luggage stowage, each passenger can take one item of hand luggage and two suitcases free, with extra bags being charged at £3 one way, £5 return. Try fitting enough luggage for four people for a week in a taxi...It doesn't work! Cheers, Barry |
NatEx looks to close Dot2Dot
Mizter T wrote:
On 25 Oct, 11:33, "Chris Read" wrote: National Express are looking to close their Dot2Dot airport transfer service by the first quarter of next year, unless a buyer can be found. The service has delivered a loss of £5m since inception - a worse than expected performance for this 'start up' venture. Dot2Dot runs a fleet of high-spec'd Mercedes and VW mini-buses, ferrying tourists and business folk between Heathrow and central London hotels/Canary Wharf, on a pre-booked basis. Fares were typically circa £20 one way (more to Docklands), although I note there is now a £16 special offer on their web site, advertised as under-cutting HEX. This always struck me as being a (small) niche market. Those with generous expense accounts ((prepare for backlash!)) no doubt continue to find black cabs or HEX more convenient and flexible, whilst the pool of leisure travellers willing to stump up £80 for a group of four must be somewhat limited. I would have thought there's a big enough market between those two to make it worthwhile. I agree that it's not cost-effective for family groups, but there's a substantial number of business travellers who can claim back the full cost of international air or rail travel, but are on fixed daily rates for everything else. They want something like a cab, but can't afford it. However, whatever I think, it seems NX haven't found this market. I agree with what others have said that the publicity wasn't great. I pass through Kings Cross almost every day and travel on NX trains either in or out of there. There was a lot of publicity *about* dot2dot, but it didn't do a good job of telling me what it was. I could see that it involved a minibus, and it was run by national express, and it stopped at Kings Cross. When I finally did pick up that it was a shared ride service to Heathrow, I kicked myself that I hadn't used it on the two occasions during the preceding months when it could have been useful. NX made a big fuss about their new Dot2Dot service at the time of their rebranding, they were trying to portray an image of being an innovative and fresh thinking 'total transport' company. I have to say I wasn't convinced by the Dot2Dot proposition, but maybe that just shows I'm unimaginative and stuck in an old mindset. Shared ride services seem very popular at US airports, and there are usually competing providers except at airports like Washington Dulles where the airport does an exclusive deal with a single operator. They're competing with cabs, car hire and (in a small number of cases) public transport, and definitely going for the business traveller in most places I have seen them. I've found them variable in quality, but generally usable. It's interesting that they haven't taken off here. |
NatEx looks to close Dot2Dot
"Kevin Ashley" wrote:
Shared ride services seem very popular at US airports, and there are usually competing providers except at airports like Washington Dulles where the airport does an exclusive deal with a single operator. They're competing with cabs, car hire and (in a small number of cases) public transport, and definitely going for the business traveller in most places I have seen them. Every major Eurpoean resort has them for the tourists - 'resorthopper' etc; but they are mostly a shoestring organisation that subcontrcats to coach, minibus and taxi companies as needed - plus they get tie-ups with booking companies 'travelrepublic' etc. Natex have applied the same overprovision of service as their clunky websites, and little flexibility for the (rather obvious) swings in demand, combined with the inherent unpredictability of the travel world. Nimble they ain't. Someone should make them write out 100 times: "cheap and cheerful, please, if we wanted to overpay, we'd have taken a black cab." -- Andrew |
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