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So, the new Docklands cable car now has a commercial sponsor: Emirates.
The airline will be putting in £36m of the estimated £60m cost (was originally £25m), in return for which it gets its name on both the link itself, as well as both 'stations'. Will this be the first time that a UK public transport link has been branded in this way? See http://www.businesstraveller.com/new...ames-cable-car |
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