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This is from the latest TfL in-company mag. A queston was asked by the
Station Supervisor Multi-Functional at Ravenscourt Park: Why when it’s saving the company no money – because a suitably-trained person is on duty 24 hours a day – are we not allowed to use the ticket office machine (TOM) and provide a service for people for the issues the machines will not let us do? For example, when customers want to return their Oysters and we have to say ‘no'. Recently, a customer said to me: “Why weren’t we warned it would be such a hassle to get the credit and deposit back? That’s tantamount to theft.” Or when they ask us what’s the logic behind not being able to use the till? As staff we just don’t know the logic, and have never been told it. When customers are accusing us of theft, is that really going with our mantra of ‘world-class service’? [The SS is referring to the current situation where there is always someone in the ticket office but he or she has been warned that on no account must he or she do any ticket transactions whatsoever.] And this was the head-spinning answer: Arthur Borkwood, Head of Staff & Ticketing replies: Thank you for your letter. The issue you raise appears relatively frequently and, at first sight, it does seem odd that we actively require staff to work in a way which does not seem customer friendly. WHERE’S THE LOGIC? Essentially, we are moving from a position where ticket sales involved a lot of transactions on our premises, a lot of cash handling and a lot of queues on some days of the week, to one where modern technology allows customers greater flexibility around when and how they purchase their travel. Eventually, assisted self-service by customers will be the norm and they will be able to access the tools to do that in a number of ways. While we are in this transitional phase, we need to satisfy the needs of those whose adoption of these means is slower than others and to recognise that some customer transactions can only be done at a ticket office. So, at this time, we maintain ticket offices for that reason. However, generally speaking, having a member of staff behind a window is not the way forward for a customer-facing service. Only three per cent of journeys involve a ticket office. We know from customer research that passengers want staff to be approachable and accessible either by the Passenger Operated Machines, on the gate line or somewhere in the ticket hall. If the default position is to return to the ticket office on the odd occasion when it is needed, we deprive the rest of our users the opportunity to interact with you and your colleagues in the most effective way for them. I agree that we need to manage this carefully because if I was the customer wanting the refund I too would be upset. We acknowledge the need to work hard to find solutions for transactions that remain tied to the ticket office. In the meantime current guidance is that you use your judgement, considering the needs of other customers, about when it would be appropriate to activate your TOM outside of advertised hours. (And that was the end of the answer. Best wishes, Alan.) |
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