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Old May 7th 08, 09:52 AM posted to uk.transport.london
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Default Boris - remove this absurd Oyster vs cash cost disparity

On May 7, 9:50 am, John B wrote:
With store cards:
1) of course they jack the price up for non-cardholders. What, you
think Tesco is a charity now?


AFAIK you don't get anything any cheaper when you buy with these cards
apart from the odd promotional item. No doubt you can collect points
or whatever , but god help you if you don't cough up on time because
the interest rates will nail you.

2) the card data allows them to do targeted promotions. Not so
important for TfL ("we see you enjoy travelling from Highgate to
Moorgate. Why not try Notting Hill Gate and Southgate?")


)

Wouldn't put it past them at some point to use that info for non
transport purposes though , depending on the data protection act
(though thats never stopped reams of companies flogging our personal
data in the past). Maybe if you always travel to a station with a new
supermarket or something opening near by, you might get a promotional
leaftlet through your door one day , who knows.

B2003


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